40% of Indians prefer video ads on mobile phones
Owing to falling 4G data prices, a significant 40 per cent of Indians prefer to watch advertisement videos on their mobile phones over other media, finds a survey. The survey, by mobile advertisement technology and data analytics company MoMagic Technologies, showed that most of the mobile advertisements were viewed while playing games and watching videos on platforms such as YouTube.
In an extensive survey based research conducted by leading mobile ad tech and data analytics company, MoMagic, the survey indicated image-based text ads were at 24% followed by diminishing text messages at 11%.Consumers have displayed increased interest in content rich storytelling rather than abrupt banner ads. This trend creates deep lasting impact (i.e. a purchase) and is set to continue through 2018-2019.
The consumer trends in the mobile ad tech segment showed exciting and surprising trends. The survey also indicated that 60% of the respondents owned more than one mobile phone suggesting different phones for home and office use.Mobile video advertisements are more expensive than text ads as they generally lead to better story telling and effectively delivering a much better lead conversion rates for advertisers.
Most of the mobile advertisements are viewed while playing mobile games and watching videos on platforms such as Youtube. Over 28% of the respondents watch mobile ads for winning credits in games, followed by ads while shopping online at 25.5%.