Hotstar breaks global 25M Live Users Record during the India vs New Zealand
Hotstar continued to raise the bar in live streaming, setting a new global benchmark during the India vs New Zealand semi-final on 10th July 2019. The platform registered an unprecedented 25.3 million concurrent viewers, shattering its own previous world record of 18.6 million set during the VIVO IPL 2019 final. Hotstar also witnessed upwards of 15 million concurrent viewers across multiple matches through the ICC Cricket World Cup.
Built to handle immense scale, Hotstar had previously crossed the milestone of 100 million daily users during the India vs Pakistan match. Even with the massive cricket consumption, the entertainment consumption on Hotstar remains extremely high. 60% of cricket viewers also consume entertainment content on the platform and the past 12 months have seen a 2X growth in entertainment consumption. The watch time on entertainment content is 1.5 times that of sports content on the platform. These astounding numbers are a resounding testimony to Hotstar’s immense technology prowess, with the platform continuing to be the preferred destination for sports and entertainment for millions of Indians across the country.
In addition to India, Hotstar brought the ICC Cricket World Cup to consumers in the US and Canada as well, who tuned in to the platform via the app, on the web (us.hotstar.com & ca.hotstar.com), Google play store, app store, as well as on living room devices like Roku TV, Apple TV, Amazon Fire TV Stick, Android TV, and Samsung Smart TV.