Xiaomi India Initiates Special Pet Adoption Drive with CUPA
Xiaomi India collaborated with Compassion Unlimited Plus Action (CUPA) Bengaluru in a one of a kind community initiative, leading a special pet adoption drive. With the upcoming launch of its new Android One device, the brand helped create a series of unique portfolios of dogs under CUPA care looking for new homes with the help of the device’s camera.
As part of the initiative, Xiaomi team took up the pursuit to drive adoption efforts of 50 dogs sheltered at the NGO seeking both active and passive adoption. The initiative aims to draw attention towards the dire need of supporters for the cause, and providing a home to these animals. The animals under CUPA team’s care are rescued from the streets and offered relief at their shelter. CUPA offers them ample treatment to recover and then be re-homed or rehabilitated.
The team created unique image profiles for the animals, further amplifying the efforts towards finding them a new home. These profiles will be shared across both Xiaomi and CUPA’s social handles, and will be extended to pet adoption groups and pet influencers across social media. Interested individuals will be required to fill in a simple application form. In addition, Xiaomi has also set up a new microsite featuring all the animals’ new profiles upon completing the photoshoot with Xiaomi team. Interested applicants can access the site by clicking here http://xiaomi-cupa.com/in/
The Xiaomi and CUPA initiative aims to break several myths around pet adoption by addressing frequently asked questions on animal adoption through their social media channels. Some of these questions address how an individual who lives alone and is mostly out for work can still adopt responsibly; creating awareness on how to care for pets in a better way, and how to choose what kind of pet to adopt. This added effort was also implemented in line with the upcoming Independence Day as a measure towards breaking free from common misconceptions around adopting a rescue dog, and sharing the responsibility.