Top On-Page SEO Checklist: How to Get Maximum Output from SEO Strategies in 2021


On-page or on-site SEO is the art of optimizing webpages for search engines. All content on webpages can be optimized for search engines, including title tags, internal links, content (images, text, video), and URLs. On-page SEO is all about optimizing the steps that users may take on your website, and it’s still a vital aspect of internet marketing.

On-Page SEO – Still Relevant in 2021

Contrary to belief, Google’s search engine algorithms still respond to Search Engine Optimization techniques. Yes, Google’s algorithms are way smarter now, and presently they do way more than just looking for specific keywords on webpages. But, Google still crawls every website for keywords. The only major difference in 2021 is that cramming keywords into webpages doesn’t work anymore. Modern-day on-page optimization is all about improving factors like –

  • User experience on websites
  • Webpage loading speeds
  • Bounce rates
  • Ability to match users’ search intent
  • Click-through-rates

A highly strategized on-page SEO plan can still land your website the top-ranking spots on SERPs. So, here are the most important on-page SEO factors website administrators need to focus on in 2021

Meta Titles

The importance of meta titles is very easy to understand. The more appealing and optimized your webpage’s title, the likelier it is to attract viewers. More viewers lead to more clicks which in turn lead to higher rankings on SERPs.

That’s why meta titles are still one of the most vital on-page SEO factors in 2021. Having optimized meta titles is very easy as well. Just try to use targeted keyword phrases at the beginning of each webpage.

The H1 (heading number one) of your webpage needs to contain a targeted keyword
only once. The ideal length of these titles is less than 65 characters.

Subheading Tags

Right below your webpage’s ‘H1,’ there should be multiple headings, sub-headings, and bullet points. For instance, in WordPress, title tags are called H1, and these tags only need to be used once. A limited number of H2 and H3 tags containing targeted keywords should follow the H1 tag.

Meta Tags

Don’t forget to add unique meta descriptions on each webpage, especially for blog posts. Use your targeted keywords in these meta descriptions. Although search engine algorithms are the ones that decide your website’s fate in rankings, it’s still important to add features that attract human users to your posts.

That’s what user-friendly meta descriptions are for. Creating short, succinct, and easily readable meta tags is more important than using numerous meta keywords in the meta tags.

Maintain Keyword Density

Although there’s no magic formula on how many keywords content creators should use on webpages, a 1.5% to 3% keyword density seems like the healthiest option. Semantically related keywords spread sporadically throughout the content helps search engines realize what type of user intent the webpages intend to address.

So, use the main keyword once in the first para of the content and once again in the later paragraphs. Use keywords only if they fit the context of the content.

Before you add these important on-page SEO factors to your webpages, make sure that your websites are mobile-responsive, have no broken links, and feature high-quality content that makes users stick around. Creating value-driven content is still the key to attaining SEO success in 2021.

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Vineet Srivastav is the founder of Vineet Geek. He is a tech blogger, developer and gadget freak.

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