Vodafone Sakhi-a unique safety service for women #AbRukeinKyun
Vodafone Idea launched Vodafone Sakhi, a first-of-its kind mobile based safety service, designed exclusively for women. A bouquet of features including Emergency Alerts, Emergency Balance, and Private Number Recharge, provide safety measures through the mobile connection, to women customers using Vodafone pre-paid services across the country. It works across smartphones and feature-phones, even without any balance or mobile internet, thus ensuring that the service extends to millions of women in India.
Also felicitated on this occasion was Supreet K Singh – Director & COO – Safecity / Board Director, Red Dot Foundation Group for her inspirational and pioneering work towards empowering women in rural India across the hinterland and exemplifying the spirit of ‘Ab Rukein Kyun’.
A 360’ National marketing campaign was unveiled which will drive awareness across the country. The service is being launched through a thematic film, celebrating the overcoming of inhibitions by a young girl with the clarion call – “Ab Rukein Kyun?” The film has been created by an all-women crew. Another highlight of the marketing campaign is a special signature song for ‘Ab Rukein Kyun’ sung by the very talented and multi award winner Neha Kakkar.
Features of Vodafone Sakhi
Speaking about the campaign, Siddharth Banerjee, EVP – Marketing, VodafoneIdea Limited said, “Women safety is a burning issue in our country. We have all seen cases of women holding back in their daily life on opportunities because of safety concerns. Addressing this critical issue, Vodafone Sakhi is a small step to give women the confidence to step out fearlessly and live their dreams with a trusted solution at hand. Our marketing campaign Ab Rukein Kyu? aims to connect deeply with our women consumers and urge each one of them to participate in this
movement of change.”